Privacy Policy

Effective Date: January 1, 2026

Altius Performance Medicine (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, including protected health information (PHI), when you interact with our services, website, or related platforms. PHI includes information that identifies you and relates to your past, present, or future physical or mental health, treatment, or payment for health care. We comply with the Health Insurance Portability and Accountability Act (HIPAA) where applicable, and may operate as a Covered Entity or within an Affiliated Covered Entity for sharing PHI as permitted. This policy applies to information collected online and offline but does not cover third-party sites we may link to, over which we have no control or liability. By using our services, you consent to these practices. We may update this policy, notifying you via email, website posting, or prominent notice, with changes effective upon posting.

1. Information Collection

We collect information you voluntarily provide or that is automatically gathered during interactions, retaining it only as long as necessary for its purpose. This includes:

Personal Data: Name, email address, phone number, shipping address, demographic details (e.g., age, gender, interests).
Protected Health Information (PHI): Health-related data (e.g., conditions, treatment, payment) shared within our HIPAA compliant platforms for care coordination.
Financial Data: Payment details (e.g., credit card information) for services, stored minimally or by HIPAA compliant payment processors.
Usage and Derivative Data: IP address, browser type, device info, access times, and data from tools like Google Analytics.
Cookies and Tracking: Files tracking site interactions for personalization and analytics; you may disable them, but functionality may be affected. Anonymous visits are possible.

2. Uses of Information

We use your information to provide efficient, customized services, including:

Delivering health care, coordinating treatment, managing appointments, and sending reminders or follow-ups.
Processing payments, billing, and eligibility verifications.
Supporting operations like quality improvement, audits, compliance, fraud investigations, system maintenance, and legal services.
Personalizing experiences, improving our website based on feedback, administering promotions or surveys, and sending updates (with opt-out options).
Analyzing trends, monitoring usage, and delivering targeted ads.
Communicating via SMS (if opted in) for reminders, billing, or promotions.

Uses without authorization include those required by law, such as public health reporting, oversight, legal proceedings, or national security.

3. Disclosures and Sharing of Information

We do not sell or use your information for marketing or fundraising without authorization, which you may revoke in writing. Disclosures may include:

Authorized: For specific purposes with your consent.
Unauthorized but Permitted: As required by law; to protect rights, property, or safety; for public health or compliance; with third-party providers (e.g., for payment processing, data analysis, hosting) bound by confidentiality.
Third Parties: Service providers, advertisers (via cookies), or for secure health information exchanges under HIPAA. Non-identifiable data may be shared for aggregate uses. SMS opt-in data is not shared for marketing.

In breaches of unsecured PHI, we notify you within 60 days with details and contact information.

4. SMS Communication and Consent

Altius Performance Medicine may send SMS for appointments, follow-ups, billing, or promotions. Message/data rates apply; frequency varies. Reply “STOP” to opt out, “HELP” for assistance, or contact us directly. We do not share SMS data with third parties for marketing.

5. Your Rights and Choices

You have rights regarding your information, including:

Inspecting, copying, amending, or requesting restrictions on uses/disclosures (in writing; we comply with reasonable requests but may deny others, allowing disagreement statements).
Receiving confidential communications via alternative means.
Obtaining disclosure accountings (excluding routine treatment/payment/operations).
Refusing to provide information (may limit services), unsubscribing from communications, or terminating your account (we deactivate/delete, retaining some for legal purposes).
Obtaining a copy of this policy.

Continued use implies acceptance; you may object or withdraw as outlined.

6. Security Measures

We employ administrative, technical, and physical safeguards to protect your data from loss, theft, or unauthorized access. We limit PHI access and follow HIPAA Security Rules, though no measures are fully impenetrable.

7. Changes to This Policy

We reserve the right to revise this policy for existing and future information. Review periodically for updates.

8. Privacy Policy Access

This Privacy Policy is available on our website and can be accessed via the website footer.

Our website may contain links to third party websites that are not operated or controlled by us. We are not responsible for the content, policies, or practices of these external sites and disclaim any responsibility or liability for their respective privacy policies.

9. Complaints, Inquiries, and Contact Information

For questions, complaints, or HIPAA inquiries, contact our Privacy Officer at:

Altius Performance Medicine

5900 Balcones Drive, STE 11866

Austin, TX 78731

Phone: +1 737-256-7834

Email: info@altiusmedicalcenter.com

If unsatisfied, file with the U.S. Department of Health and Human Services, Office for Civil Rights (200 Independence Avenue, S.W., Washington, D.C. 20201; 1-877-696-6775; www.hhs.gov/ocr/privacy/hipaa/complaints/). We will not retaliate against you for complaints.